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Research from Cambridge University shows that our brain changes its chemical response to a reward based on our past experiences and expectations. For example, let’s say we win $1 million. Sounds great, right? It is. But only if we anticipated winning less than $1 million. If we expected to win $1 million, then it’s decent. But if we planned on winning $2 million, then winning $1 million is experienced as a disappointment.
Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough
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