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“If people were thinking about either addition or subtraction, then choosing to add, it would be one thing. But if people aren’t even thinking of this basic option of subtraction, then that’s a big problem. This is arguably the most fundamental question about how we change and make things better. Am I going to add, do more, or am I going to take away, do less? And we are finding that people systematically overlook the option of subtraction and doing less.”
Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough
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