The key point in all this is that the power of the mind is exercised through the medium of belief, and it doesn’t matter whether the belief is true or false or how the delusion is created—so long as it is created successfully. It doesn’t matter if it is created by a reassuring doctor, slick packaging, price, advertising, color, invasiveness, ritual, or any of countless other possibilities. It does not matter if it is supported by fabricated evidence or no evidence at all. All that matters is that the patient believes.