IN 1909, AN ESTONIAN-BORN BARON-TURNED-PHYSIOLOGIST NAMED Jakob von Uexküll introduced the concept of Umwelt to the world. Uexküll is considered one of the fathers of ethology, which is also known as behavioral ecology. It is a young discipline whose goal is to study behavior and social organization through a biological lens. “To do so,” wrote Uexküll in “A Stroll Through the Worlds of Animals and Men,” “we must first blow, in fancy, a soap bubble around each creature to represent its own world, filled with the perceptions which it alone knows. When we ourselves then step into one of these
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