ReWork

by Jason Fried

If you need to explain something, try getting real with it. Instead of describing what something looks like, draw it. Instead of explaining what something sounds like, hum it. Do everything you can to remove layers of abstraction.

Instead, you should get in the alone zone. Long stretches of alone time are when you’re most productive. When you don’t have to mind-shift between various tasks, you get a boatload done. (Ever notice how much work you get done on a plane since you’re offline and there are zero outside distractions?)

Pour yourself into your product and everything around your product too: how you sell it, how you support it, how you explain it, and how you deliver it. Competitors can never copy the you in your product.