ReWork

by Jason Fried

We’re small (sixteen people as this book goes to press), frugal, and profitable.

Start referring to your business plans as business guesses, your financial plans as financial guesses, and your strategic plans as strategic guesses. Now you can stop worrying about them as much. They just aren’t worth the stress.

Plans are inconsistent with improvisation.

You have the most information when you’re doing something, not before you’ve done it.

Decide what you’re going to do this week, not this year.

What’s wrong with finding the right size and staying there?

Maybe the right size for your company is five people. Maybe it’s forty. Maybe it’s two hundred. Or maybe it’s just you and a laptop.

Keep the company size as small as you want it.

Anyone who runs a business that’s sustainable and profitable, whether it’s big or small, should be proud.

They enjoy feeling like heroes.

They may claim to be perfectionists, but that just means they’re wasting time fixating on inconsequential details instead of moving on to the next task.

You just need an idea, a touch of confidence, and a push to get started.

You want to feel that if you stopped doing what you do, people would notice.

when you’re new at something, you need to start creating.

The most important thing is to begin. So get a camera, hit Record, and start shooting.

There’s always enough time if you spend it right.

the perfect time never arrives.