Unfortunately, copying in the business arena is usually more nefarious. Maybe it’s because of the copy-and-paste world we live in these days. You can steal someone’s words, images, or code instantly. And that means it’s tempting to try to build a business by being a copycat. That’s a formula for failure, though. The problem with this sort of copying is it skips understanding—and understanding is how you grow. You have to understand why something works or why something is the way it is. When you just copy and paste, you miss that. You just repurpose the last layer instead of understanding all
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