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These critics don’t understand how a company can reject growth, meetings, budgets, boards of directors, advertising, salespeople, and “the real world,” yet thrive. That’s their problem, not ours. They say you need to sell to the Fortune 500. Screw that. We sell to the Fortune 5,000,000.
The easiest, most straightforward way to create a great product or service is to make something you want to use. That lets you design what you know—and you’ll figure out immediately whether or not what you’re making is any good.
Nail the basics first and worry about the specifics later.