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April 28 - June 18, 2020
based on faulty assumptions.
It took AT&T much longer to execute its plan than it had anticipated.
AT&T’s strategy was disconnected from both external and internal realities.
Its culture, which was not much changed from the old monopoly days, could not execute well enough or fast enough to make the plan work soon enough.
The substance of any strategy is summed up by its building blocks:
three building blocks.
The first
to lower...
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moving production out of the Unit...
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s...
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continually redesign the product to achieve technologica...
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t...
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new organizational struct...
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The unit executed all three of these building blocks simultaneously,
the unit’s leaders kept in touch with reality.
distinction between strategy at the business unit level and strategy at the corporate level.
Corporate-level strategy
allocating resources among all of the b...
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A corporate strategy also defines the walls of a company—the
Corporate-level strategy analyzes the mix of businesses
to improve performance
as Six Sigma, digitization, and implementation of a good people process.
produce a systematic way of asse...
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GE “diamonds in th...
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may be struggling in their current jobs
working for a bad boss.
business unit creates its strategy,
specific terms the direction
of the...
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business unit strategy should be less than fifty pages long and should be easy to understand.
If you can’t describe your strategy in twenty minutes, simply and in plain language, you haven’t got a plan.
To be effective, a strategy has to be constructed and owned by those who will execute it, namely the line people.
business leaders
They’re in the best position to introduce ideas;
A good strategy process is one of the best devices to teach people about execution.
special attention to environment, competition, and why some companies in a particular business are more successful than others.
about the health of the business’s environment—is
The strategic plan then lays out the market share
Market share is the ultimate score-card,
also detail whether the business has gained or lost market share
also contains a short synopsis of the strengths and weaknesses
of each major competitor to t...
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The plan then explores what kinds of companies are successful in the environment of that business.
Are they low cost?
distribution ...
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Decide on the objectives at the beginning: “What do we want to get done?
What is the assessment
How well do you understand
What is the b...
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Who is the competition?
