For example, take an automobile company with ten brands and some three million combinations of options and colors, more than a hundred plants around the globe, hundreds of suppliers, thousands of dealers, and half a dozen ad agencies. Each of these components makes decisions every day, and they are in motion, always changing. When interest rates go down, not all market segments grow equally, not all brands are required to expand output equally, and not all dealers will sell equally more cars. So they have to be synchronized to take advantage of the differential market segments by geography,
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