E. Paul Whetten

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The key is to evaluate the plausibility of the stretch goal, and there’s a methodology for that. Usually there are fewer than half a dozen factors or assumptions that have to go right, some of them involving luck. Identify those at the time of the debate. Talk about them, and then say, “If all the stars get lined up, we won’t miss it. If they don’t get lined up, we have a chance to miss it.”
Execution: The Discipline of Getting Things Done
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