We talk to many leaders who fall victim to the gap between promises they’ve made and results their organizations delivered. They frequently tell us they have a problem with accountability—people aren’t doing the things they’re supposed to do to implement a plan. They desperately want to make changes of some kind, but what do they need to change? They don’t know. So we see a great need for this book. Execution is not just something that does or doesn’t get done. Execution is a specific set of behaviors and techniques that companies need to master in order to have competitive advantage. It is a
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