Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

by Marc Benioff

Our philosophy was to write code that lasted for the long haul. Practically on day one, Parker, Dave, and Frank developed their own guiding principles about the system: “Do it fast, simple, and right the first time (and did we mention fast?).”