The site—located at trust.salesforce.com—offers real-time information on system performance with up-to-the minute information on planned maintenance, historical information on transaction volume and speed, reports on current and recent phishing and malware attempts, and information on new security technologies and the best security practices. Instead of hiding behind our problems, we started educating customers, prospects, and journalists about where they could find the information they needed. It was liberating not to have to act defensively.