Abhishek Sengupta

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Metaphors are the simplest way to explain your services and communicate your message. Here’s how to do it: relate your product to something that is current and relevant and that everyone understands. Don’t forget to test your metaphors before you put them out there. Try a few and run them by customers, analysts,
Abhishek Sengupta
#tkaway10 make ur own metaphors
Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
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