Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

by Marc Benioff

As we went against conventional wisdom, we found the secret to being successful in the technology industry. Companies must not only see innovation before it is obvious to the market but also have the courage to pursue that innovation years before it’s accepted, or even understood.

Very true!

Without an ecosystem of partners to further a company’s vision, even companies with extraordinary services can be relegated to being niche players.