When the British colonized India, they co-opted this ancient game into Snakes and Ladders and stripped it of its spiritual mission, modifying it to teach what Against Meritocracy author Jo Littler calls “Christian-capitalist moral instruction.” In the British game, ascension no longer meant enlightenment; instead, it signified rising to affluence through punctuality, perseverance, and opportunism. One had to overcome obstacles such as robbery, poverty, and illness, casting one’s inability to produce capital as badness. The game later reached America, where the Milton Bradley Company named it
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