In some ways the web of the mid-nineties was even faster than today. Web designers took great pains to make sure their web pages were small and svelte; the rule-of-thumb was that a page should download within seven seconds at 56k. Today, even with super-fast broadband, we have some web pages that don’t download in twice that time because they have been stuffed full of tracking cookies and ads, and are now a “multimedia experience.”