This product is not a service or a set of services. It’s not even so much a good time (though it quickly becomes clear that one of the big jobs of the Cruise Director and his staff is to keep reassuring everybody that everybody’s having a good time). It’s more like a feeling. But it’s also still a bona fide product—it’s supposed to be produced in you, this feeling: a blend of relaxation and stimulation, stressless indulgence and frantic tourism, that special mix of servility and condescension that’s marketed under configurations of the verb “to pamper.”
