Rather, part of the essay’s real badness can be found in the way it reveals once again the Megaline’s sale-to-sail agenda of micromanaging not only one’s perceptions of a 7NC Luxury Cruise but even one’s own interpretation and articulation of those perceptions. In other words, Celebrity’s PR people go and get one of the U.S.A.’s most respected writers to pre-articulate and -endorse the 7NC experience, and to do it with a professional eloquence and authority that few lay perceivers and articulators could hope to equal. 36

