Plus you can see this tactic of heaping scorn on pretentions to those old commercial virtues of authority and sincerity—thus (1) shielding the heaper of scorn from scorn and (2) congratulating the patron of scorn for rising above the mass of people who still fall for outmoded pretensions—employed to serious advantage on many of the television programs the commercials support. Show after show, for years now, has been either a self-acknowledged blank, visual, postmodern allusion- and attitude-fest, or, even more common, an uneven battle of wits between some ineffectual spokesman for hollow
...more
