One big claim of this essay is going to be that the most dangerous thing about television for U.S. fiction writers is that we don’t take it seriously enough as both a disseminator and a definer of the cultural atmosphere we breathe and process, that many of us are so blinded by constant exposure that we regard TV the way Reagan’s lame F.C.C. chairman Mark Fowler professed to see it in 1981, as “just another appliance, a toaster with pictures.” 3