I’m pretty sure I know what this syndrome is and how it’s related to the brochure’s seductive promise of total self-indulgence. What’s in play here, I think, is the subtle universal shame that accompanies self-indulgence, the need to explain to just about anybody why the self-indulgence isn’t in fact really self-indulgence. Like: I never go get a massage just to get a massage, I go because this old sports-related back injury’s killing me and more or less forcing me to get a massage;
