It’s more like a feeling. But it’s also still a bona fide product—it’s supposed to be produced in you, this feeling: a blend of relaxation and stimulation, stressless indulgence and frantic tourism, that special mix of servility and condescension that’s marketed under configurations of the verb “to pamper.” This verb positively studs the Megalines’ various brochures: “… as you’ve never been pampered before,” “… to pamper yourself in our Jacuzzis and saunas,” “Let us pamper you,” “Pamper yourself in the warm zephyrs of the Bahamas.”
