Because every authority and institution urges us to fight fat, weight control is no longer merely a public health issue, but a moral imperative. From every pulpit of weight control we hear a singular message: Follow my plan, you’ll lose weight, improve your health, become a better person, and have a happier life. Dieting has become such a major force in our cultural landscape that most people view weight control as the normal, right thing to do. While exercising may not be as common, we are all certainly aware that we should exercise and feel the guilt of not doing enough.
