Matthew Ackerman

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but the plan also laid out a timetable that identified both the crucial steps and what they hoped and expected to learn at each stage. They were candid and detailed about what they didn't and couldn't know at this point, and they identified how they would refine and reshape the plan as they continued to educate themselves about the market.
The Monk and the Riddle: The Art of Creating a Life While Making a Living
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