“Larry commented publicly about my speed.” John was surprised when the coach started talking in front of the other guys about how fast he was. He continued, “I thought I had good speed, but not great speed. But because Larry singled it out, it inspired me to develop a distinct self-concept: I was fast. And every time I found myself in a situation where speed was required, I remembered this, and I pushed myself beyond my limits.” John not only became fast, he became really fast.