The essence of culture is found in the hearts and minds of individuals—in what are typically called “values.” Values are, simply, moral preferences; inclinations toward or conscious attachment to what is good and right and true. Culture is manifested in the ways these values guide actual decisions we individuals make about how to live—that is, how we spend our time; how we work; how we play; whom we marry, and how and why; how we raise our children; whom or what we worship; and so on. By this view, a culture is made up of the accumulation of values held by the majority of people and the
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