Feed

by M.T. Anderson

That’s one of the great things about the feed — that you can be supersmart without ever working. Everyone is supersmart now. You can look things up automatic, like science and history, like if you want to know which battles of the Civil War George Washington fought in and shit.

But the braggest thing about the feed, the thing that made it really big, is that it knows everything you want and hope for, sometimes before you even know what those things are. It can tell you how to get them, and help you make buying decisions that are hard. Everything we think and feel is taken in by the corporations, mainly by data ones like Feedlink and OnFeed and American Feedware, and they make a special profile, one that’s keyed just to you, and then they give it to their branch companies, or other companies buy them, and they can get to know what it is we need, so all you have to do is want something and there’s a chance it will be yours.

Everything we do gets thrown into a big calculation. Like they’re watching us right now. They can tell where you’re looking. They want to know what you want.” “It’s a mall,” I said. “They’re also waiting to make you want things. Everything we’ve grown up with — the stories on the feed, the games, all of that — it’s all streamlining our personalities so we’re easier to sell to. I mean, they do these demographic studies that divide everyone up into a few personality types, and then you get ads based on what you’re supposedly like. They try to figure out who you are, and to make you conform to one of their types for easy marketing. It’s like a spiral: They keep making everything more basic so it will appeal to everyone. And gradually, everyone gets used to everything being basic, so we get less and less varied as people, more simple. So the corps make everything even simpler. And it goes on and on.”

“What I’m doing, what I’ve been doing over the feed for the last two days, is trying to create a customer profile that’s so screwed, no one can market to it. I’m not going to let them catalog me. I’m going to become invisible.”

When no one was going to pay for the public schools anymore and they were all like filled with guns and drugs and English teachers who were really pimps and stuff, some of the big media congloms got together and gave all this money and bought the schools so that all of them could have computers and pizza for lunch and stuff, which they gave for free, and now we do stuff in classes about how to work technology and how to find bargains and what’s the best way to get a job and how to decorate our bedroom.

No one with feeds thinks about it, she said. When you have the feed all your life, you’re brought up to not think about things. Like them never telling you that it’s a republic and not a democracy. It’s something that makes me angry, what people don’t know about these days. Because of the feed, we’re raising a nation of idiots. Ignorant, self-centered idiots.

“He says the language is dying. He thinks words are being debased. So he tries to speak entirely in weird words and irony, so no one can simplify anything he says.”

It was like I kept buying these things to be cool, but cool was always flying just ahead of me, and I could never exactly catch up to it. I felt like I’d been running toward it for a long time.

“We’re the land of youth. The land of opportunity. Go out and take what’s yours.” “I’m not a jerk,” I said. “We Americans,” he said, “are interested only in the consumption of our products. We have no interest in how they were produced, or what happens to them” — he pointed at his daughter — “what happens to them once we discard them, once we throw them away.”