Make the Dual Ladder Real and Honorable The first task for growing designers, as opposed to managers, is to craft a proper career path for them, one whose compensation and sociological status reflect their true value to the creative enterprise. This is commonly called the dual ladder. I have treated this elsewhere; here I only repeat that it is easy to give corresponding salaries to corresponding rungs (and market forces tend to make that happen), but it requires strong proactive measures to give them equal prestige: equal offices, equal staff support, reverse-biased raises when duties change.
