As these explorations proceeded, it became evident that the budgetary constraint, translated into 1,000 ft2, was inhibiting our thinking. So we decided to design to meet the objectives, then later cost-engineer and/or decide to spend more money if it then seemed worth it. This radically freed up our thinking. I have for some years advocated this approach to the design of computer graphics systems. In that domain, I had discovered that the best way to make a cost-effective application system is to make an effective one, then cost-reduce it, rather than making a cheap one and augmenting it until
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