Delivering Happiness: A Path to Profits, Passion, and Purpose

by Tony Hsieh

business, one of the most important decisions for an entrepreneur or a CEO to make is what business to be in. It doesn’t matter how flawlessly a business is executed if it’s the wrong business or if it’s in too small a market.

“Envision, create, and believe in your own universe, and the universe will form around you,” she

It was a valuable lesson. We learned that we should never outsource our core competency.

you just focus on making sure that your product or service continually WOWs people, eventually the press will find out about it. You