Delivering Happiness: A Path to Profits, Passion, and Purpose

by Tony Hsieh

In business, one of the most important decisions for an entrepreneur or a CEO to make is what business to be in. It doesn’t matter how flawlessly a business is executed if it’s the wrong business or if it’s in too small a market.

In business, one of the most important decisions for an entrepreneur or a CEO to make is what business to be in. It doesn’t matter how flawlessly a business is executed if it’s the wrong business or if it’s in too small a market.

it’s a bad idea to invest in industries you don’t understand, in companies you don’t have any control or influence over, or in people you don’t know or trust.

“Envision, create, and believe in your own universe, and the universe will form around you,”

“Envision, create, and believe in your own universe, and the universe will form around you,”

we should never outsource our core competency.

Never outsource your core competency.

The brand is just a lagging indicator of a company’s culture.

the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.

focus on servicing our existing customers instead of trying to acquire a lot of new customers.

If you just focus on making sure that your product or service continually WOWs people, eventually the press will find out about it.