Pavlo discovered a productive ploy–showing up unannounced at industry trade shows where carriers assembled to hype themselves and lure independent sales agents. One of the most colorful characters at the shows was James R. Elliott, chairman of Westchester, Illinois-based Cherry Communications. His company's booth was staffed by bikiniclad Cherry Girls who handed out Cherry beach towels, flip-fops, golf balls and, most popular of all, Cherry panties.
