the money was so good that Hilby found himself a loophole. A TNI affiliate offered callers a chance to speak with “the beautiful blonde women of Sweden” or told them the “snow bunnies are all tied up” but that the caller could hang up and have the bunny call back—collect.10 Inconveniently for Hilby, the Federal Communications Commission bans such return-call schemes and later fined him $49,000.