How To Win Friends and Influence People

by Dale Carnegie

Make the other person feel important—and do it sincerely.

Be wiser than other people if you can; but do not tell them so.

“I may be wrong. Let’s examine the facts.”

Show respect for the other person’s opinions. Never say, “You’re wrong.”

If you are wrong, admit it quickly and emphatically.

drop of honey catches more flies than a gallon of gall.

Calling a sales meeting, he urged his people to tell him exactly what they expected from him. As they talked, he wrote their ideas on the blackboard. He then said: “I’ll give you all these qualities you expect from me. Now I want you to tell me what I have a right to expect from you.”

Let the other person feel that the idea is his or hers.

Try honestly to see things from the other person’s point of view.

Talk about your own mistakes before criticizing the other person.

Ask questions instead of giving direct orders.