The Hacker Ethic, of course, held that every program should be as good as you could make it (or better), infinitely flexible, admired for its brilliance of concept and execution, and designed to extend the user’s powers. Selling computer programs like toothpaste was heresy. But it was happening. Consider the prescription for success offered by one of a panel of high-tech venture capitalists, gathered at a 1982 software show: “I can summarize what it takes in three words: marketing, marketing, marketing.” When computers are sold like toasters, programs will be sold like toothpaste. The Hacker
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