The Fuller Memorandum (Laundry Files, #3)

by Charles Stross

To put it bluntly, there are too many humans on this planet. Six-billion-plus primates. And we think too loudly. Our brains are neurocomputers, incredibly complex. The more observers there are, the more quantum weirdness is observed, and the more inconsistencies creep into our reality.

the NecronomiPod.

Pull yourself together, Bob: Observe, Orient, Decide, Act, rinse, spin, repeat .