Austin Scott

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It’s often assumed that the time we devote to the Net comes out of the time we would otherwise spend watching TV. But statistics suggest otherwise. Most studies of media activity indicate that as Net use has gone up, television viewing has either held steady or increased. The Nielsen Company’s long-running media-tracking survey reveals that the time Americans devote to TV viewing has been going up throughout the Web era. The hours we spend in front of the tube rose another two percent between 2008 and 2009, reaching 153 hours a month, the highest level since Nielsen began collecting data in ...more
The Shallows: What the Internet is Doing to Our Brains
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