Kahneman and Tversky went in a completely different direction than Simon and started figuring out rules in humans that did not make them rational—but things went beyond the shortcut. For them, these rules, which are called heuristics, were not merely a simplification of rational models, but were different in methodology and category. They called them “quick and dirty” heuristics. There is a dirty part: These shortcuts came with side effects, these effects being the biases, most of which I discussed previously throughout the text (such as the inability to accept anything abstract as risk).
