They believe (roughly) that we have three brains: The very old one, the reptilian brain that dictates heartbeat and that we share with all animals; the limbic brain center of emotions that we share with mammals; and the neocortex, or cognitive brain, that distinguishes primates and humans (note that even institutional investors seem to have a neocortex). While that theory of the Triune brain shows some over-simplification (particularly when handled by journalists), it seems to provide a framework for the analysis of brain functions.

