The veins in leaves look like branches; branches look like trees; rocks look like small mountains. There is no qualitative change when an object changes size. If you look at the coast of Britain from an airplane, it resembles what you see when you look at it with a magnifying glass. This character of self-affinity implies that one deceptively short and simple rule of iteration can be used, either by a computer or, more randomly, by Mother Nature, to build shapes of seemingly great complexity. This can come in handy for computer graphics, but, more important, it is how nature works.