Kotter says it’s always vital to identify, achieve, and celebrate some quick, positive results for the emotional lifts they provide. When organizations of all kinds try to change the habitual ways their members think, feel, and act, they need “victories that nourish faith in the change effort, emotionally reward the hard workers, keep the critics at bay, and build momentum,” Kotter says. “Without sufficient wins that are visible, timely, unambiguous, and meaningful to others, change efforts invariably run into serious problems.”
