Jalindah Bertrand

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We can think about a social business as a selfless business whose purpose is to bring an end to a social problem. In this kind of business, the company makes a profit—but no one takes the profit. Because the company is dedicated entirely to the social cause, the whole idea of making personal profit is removed from this business. The owner can take back over a period of time only the amount invested.
Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs
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