In his presentation “How to Buy a New Car Without Getting Screwed” (http://tinyurl.com/newcar-howto), Rob Gruhl argues that the way to get the best price on a new car is competitive bidding, pitting dealerships against each other: “Call eight to 10 dealerships and tell them, ‘I’m really interested in buying this car today. Can you give me a price? I’m doing competitive bidding.’ They’ll say, ‘We don’t do competitive bidding.’ And you’ll say, ‘If you give me the best price, I’ll come down and buy it from you today‘.” At that point, most dealers will give you a price.