Striebeck, Mark. 2006. Ssh! We are adding a process.... In Proceedings of the Agile 2006 conference, ed. Joseph Chao, Mike Cohn, Frank Maurer, Helen Sharp, and James Shore, 185–193. IEEE Computer Society. Mark Striebeck describes how agile was introduced to the AdWords front-end application at Google. He describes the combination of a start-small and stealth approach, with new practices added incrementally.
