Adrian David

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In neurological terms, priming involves the activation of clusters of neural nets that are surrounded by, and connected to, other clusters of nets holding similar concepts. When one cluster is activated, those other nets connected to it will be more likely to come into consciousness. Priming can also refer to a phenomenon that we’ve all experienced: once we buy a new car, say a Nissan Sentra, we begin to notice many more Sentras on the road than we did before. Because of our exposure to one event or experience, we’re more acutely aware of other, related stimuli. With priming, a brief, ...more
Evolve Your Brain: The Science of Changing Your Mind
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