Adrian David

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The way in which we learn and memorize information joins neurons together to form stronger connections by the Law of Association. Hebb’s theory helps explain how associative learning takes place. When weak inputs (new information we are attempting to learn) and strong inputs (familiar, known information already wired in the brain as a neural net) are fired at the same time, the weaker connection will be strengthened by the firing of the stronger connection.
Evolve Your Brain: The Science of Changing Your Mind
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