In Purple Cow, I made a simple argument: Corporations have no right to our attention. For years (or decades), corporations made average products for average people and routinely interrupted us, hoping we would notice them—and eventually, we stopped paying attention. Now, the only way to grow is to stand out, to create something worth talking about, to treat people with respect and to have them spread the word. Now I want to make a similar but much more personal argument: You have no right to that job or that career. After years of being taught that you have to be an average worker for an
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