Author Richard Florida polled twenty thousand creative professionals and gave them a choice of thirty-eight factors that motivated them to do their best at work. The top ten, ranked in order: 1. Challenge and responsibility 2. Flexibility 3. A stable work environment 4. Money 5. Professional development 6. Peer recognition 7. Stimulating colleagues and bosses 8. Exciting job content 9. Organizational culture 10. Location and community Only one of these is a clearly extrinsic motivator (#4, money). The rest are either things we do for ourselves or things that we value because of who we are.
